🎯 Client Profile: : Prutha Bikkemane – Professional Makeup Artist (Mysuru)
Name: Prutha Bikkemane
Location: Mysore
Business Category: Makeup Services (Bridal, Eye Makeup) + Training Academy
Platform: Instagram-based visibility with 2000+ organic followers
Challenge: High-quality service but no structured business funnel, zero ROI on past marketing, and poor conversion of inquiries into paid students or bridal bookings.
🚫 Initial Business Problems
1. No Funnel to Convert Interest to Revenue – Instagram was used just for visibility—not optimized for lead generation or course sales.
2. No Differentiation – Looked like every other makeup artist in town — lacked positioning for what made her different.
3. Wasted Marketing Budget – Previously hired marketers ran basic content posts and ads but did not focus on outcomes like leads, course enrollments, or ROI.
4. Lack of Credibility as Trainer – Though skilled, there was no structured portfolio or branding to showcase her teaching ability to potential students.
🧠 Stanly’s Media Strategic Solution
1️⃣ Positioning & Messaging Shift
We redefined her brand: ‘An elite eye-makeup artist & transformation coach, teaching confidence through brushes.’
2️⃣ Masterclass Funnel Creation
A proven strategy to build trust before selling a high-ticket course:
– Step 1: Hosted an affordable masterclass for ₹299 – ₹399.
– Step 2: Created urgency through ads + testimonials.
– Step 3: Captured leads via Meta Ads → WhatsApp follow-up.
– Step 4: Converted warm leads into ₹35,000 full-time students.
🎥 Content Production & Reels
– Shot professional 9:16 Instagram reels
– Interview-style testimonials
– 1:1 reels, transitions, and storytelling-based reels using trending sounds
🌐 Website + Landing Page Funnel
– Conversion-focused landing page using WordPress
– Showcased: testimonials, curriculum, transformations, course packages
– WhatsApp automation + Google Tag Manager and GA4 integration
🔄 Ongoing Monthly Strategy
– Repeat monthly masterclass ad campaigns
– Referral funnel for student-driven reach
– WhatsApp broadcast list for updates and promotions
📈 Funnel Results
Metric | Result |
Ad Budget (1st Run) | ₹4,000 |
Leads Generated | 45+ |
Cost Per Lead (CPL) | ₹18–₹22 |
Masterclass Attendees | 15 students |
Conversion to Full Course | 8 paid students |
Revenue from 1st Campaign | ₹2.8 Lakhs |
ROI | 70x return on ad spend |
❤️ Client Feedback
“I’ve worked with multiple agencies who promised visibility. But Stanly’s Media gave me students, not just followers. Now people join my classes because they trust me.” — Prutha Bikkemane”
🧩 Marketing Stack Used
– Meta Ads Manager (Lead Gen Objective)
– WhatsApp Business Automation
– Canva Pro, Elementor + WordPress
– Google Analytics GA4 + Tag Manager
– CapCut & Premiere Pro for editing
🧠 Strategic Takeaways
✅ Funnel-first strategy with trial → trust → conversion
✅ Hyper-local brand building
✅ ROI-focused video marketing
✅ Omni-channel funnel (Meta + WhatsApp + Website)
✅ Repeatable and scalable model