🎯 Client Profile: : Prutha Bikkemane – Professional Makeup Artist (Mysuru) Name: Prutha BikkemaneLocation: MysoreBusiness Category: Makeup Services (Bridal, Eye Makeup) + Training AcademyPlatform: Instagram-based visibility with 2000+ organic followersChallenge: High-quality service but no structured business funnel, zero ROI on past marketing, and poor conversion of inquiries into paid students or bridal bookings. 🚫 Initial Business Problems 1. No Funnel to Convert Interest to Revenue – Instagram was used just for visibility—not optimized for lead generation or course sales.2. No Differentiation – Looked like every other makeup artist in town — lacked positioning for what made her different.3. Wasted Marketing Budget – Previously hired marketers ran basic content posts and ads but did not focus on outcomes like leads, course enrollments, or ROI.4. Lack of Credibility as Trainer – Though skilled, there was no structured portfolio or branding to showcase her teaching ability to potential students. 🧠 Stanly’s Media Strategic Solution 1️⃣ Positioning & Messaging Shift We redefined her brand: ‘An elite eye-makeup artist & transformation coach, teaching confidence through brushes.’ 2️⃣ Masterclass Funnel Creation A proven strategy to build trust before selling a high-ticket course:– Step 1: Hosted an affordable masterclass for ₹299 – ₹399.– Step 2: Created urgency through ads + testimonials.– Step 3: Captured leads via Meta Ads → WhatsApp follow-up.– Step 4: Converted warm leads into ₹35,000 full-time students. 🎥 Content Production & Reels – Shot professional 9:16 Instagram reels– Interview-style testimonials– 1:1 reels, transitions, and storytelling-based reels using trending sounds 🌐 Website + Landing Page Funnel – Conversion-focused landing page using WordPress– Showcased: testimonials, curriculum, transformations, course packages– WhatsApp automation + Google Tag Manager and GA4 integration 🔄 Ongoing Monthly Strategy – Repeat monthly masterclass ad campaigns– Referral funnel for student-driven reach– WhatsApp broadcast list for updates and promotions   📈 Funnel Results Metric Result Ad Budget (1st Run) ₹4,000 Leads Generated 45+ Cost Per Lead (CPL) ₹18–₹22 Masterclass Attendees 15 students Conversion to Full Course 8 paid students Revenue from 1st Campaign ₹2.8 Lakhs ROI 70x return on ad spend   ❤️ Client Feedback “I’ve worked with multiple agencies who promised visibility. But Stanly’s Media gave me students, not just followers. Now people join my classes because they trust me.” — Prutha Bikkemane” 🧩 Marketing Stack Used – Meta Ads Manager (Lead Gen Objective)– WhatsApp Business Automation– Canva Pro, Elementor + WordPress– Google Analytics GA4 + Tag Manager– CapCut & Premiere Pro for editing 🧠 Strategic Takeaways ✅ Funnel-first strategy with trial → trust → conversion✅ Hyper-local brand building✅ ROI-focused video marketing✅ Omni-channel funnel (Meta + WhatsApp + Website)✅ Repeatable and scalable model